 | |
| Type | Aktiengesellschaft (FWB: BMW) |
|---|---|
| Founded | 1916 |
| Founder(s) | Franz Josef Popp |
| Headquarters | Munich, Germany |
| Key people | Norbert Reithofer (CEO and Chairman of Board of Management) Joachim Milberg (Chairman of Supervisory Board) |
| Industry | Automotive industry |
| Products | Automobiles, motorcycles, bicycles |
| Revenue | €53.20 billion (2008)[1] |
| Operating income | ▲ €921 million (2008)[1] |
| Profit | ▲ €324 million (2008)[1] |
| Employees | 100,040 (2008)[1] |
| Subsidiaries | Rolls-Royce Motor Cars |
| Website | bmw.com |
Bayerische Motoren Werke AG (BMW), (English: Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company. Founded in 1916, it is known for its performance and luxury vehicles. It owns and produces the MINI brand, and is the parent company of Rolls-Royce Motor Cars.
Company history
After World War I, BMW was forced to cease aircraft (engine) production by the terms of the Versailles Armistice Treaty.[2] The company consequently shifted to motorcycle production in 1923 once the restrictions of the treaty started to be lifted,[3] followed by automobiles in 1928-29.[4][5][6]
The circular blue and white BMW logo or roundel is portrayed by BMW as the movement of an aircraft propeller, to signify the white blades cutting through the blue sky – an interpretation that BMW adopted for convenience in 1929, twelve years after the roundel was created.[7][8] The emblem evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the white and blue colors of the flag of Bavaria, reversed to produce the BMW roundel.
BMW's first significant aircraft engine was the BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance.[citation needed] With German rearmament in the 1930s, the company again began producing aircraft engines for the Luftwaffe. Among its successful WWII engine designs were the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet, which powered the tiny, 1944-45-era jet-powered "emergency fighter", the Heinkel He 162 Salamander. The BMW 003 jet engine was tested in the A-1b version of the world's first jet fighter, the Messerschmitt Me 262, but BMW engines failed on takeoff, a major setback for the jet fighter program until successful testing with Junkers engines.[9][10]
By 1959 the automotive division of BMW was in financial difficulties and a shareholders meeting was held to decide whether to go into liquidation or find a way of carrying on. It was decided to carry on and to try to cash in on the current economy car boom enjoyed so successfully by some of Germany's ex-aircraft manufacturers such as Messerschmitt and Heinkel. Therefore the rights to manufacture the tiny Italian Iso Isetta were bought using a modified form of BMW's own motorcycle engine. This was moderately successful and helped the company get back on its feet. The dominating shareholder of the BMW Aktiengesellschaft since 1959 is the Quandt family, which owns about 46% of the stock. The rest is in public float.
In 1992, BMW acquired a large stake in Californian-based industrial design studio DesignworksUSA, which they fully acquired in 1995. In 1994, BMW bought the British Rover Group[11] (which at the time consisted of the Rover, Land Rover and MG brands as well as the rights to defunct brands including Austin and Morris), and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover brands were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new MINI, which was launched in 2001.
Chief designer Chris Bangle announced his departure from BMW after serving on the design team for nearly seventeen years. He will be replaced by Adrian van Hooydonk, Bangle's former right hand man. Bangle was famously (or infamously) known for his radical designs such as the 2002 7-Series and the 2002 Z4. In July 2007, Husqvarna was purchased by BMW for a reported 93 million euros. BMW Motorrad plans to continue operating Husqvarna Motorcycles as a separate enterprise. All development, sales and production activities, as well as the current workforce, have remained in place at its present location at Varese.
[edit] Production
Total world production of four-wheeled vehicles in 2006 was 1,366,838 vehicles produced in 5 countries.[12]
| Country | Make | Cars (2006) | Models |
|---|---|---|---|
| Germany | BMW | 905,057 | Others |
| United Kingdom | Mini | 187,454 | All Minis |
| Rolls-Royce | 67 | All Rolls-Royce | |
| Austria | BMW | 114,306 | BMW X3 |
| USA | BMW | 105,172 | BMW X5, X6 |
| South Africa | BMW | 54,782 | BMW 3-Series |
| Total | 1,366,838 |
[edit] Motorcycles
 | This section does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (June 2008) |
BMW began building motorcycle engines and then motorcycles after World War I. Its motorcycle brand is now known as BMW Motorrad. Their first successful motorcycle, after the failed Helios and Flink, was the "R32" in 1923. This had a "Boxer" twin engine, in which a cylinder projects into the air-flow from each side of the machine. Apart from their single cylinder models (basically to the same pattern), all their motorcycles used this distinctive layout until the early 1980s. Many BMWs are still produced in this layout, which is designated the R Series.
During the Second World War, BMW produced the BMW R75 motorcycle with a sidecar attached. Featuring a unique design copied from the Zündapp KS750, its sidecar wheel was also motor-driven. Combined with a lockable differential, this made the vehicle very capable off-road, an equivalent in many ways to the Jeep.
In 1983, came the K Series, shaft drive but water-cooled and with either three or four cylinders mounted in a straight line from front to back. Shortly after, BMW also started making the chain-driven F and G series with single and parallel twin Rotax engines.
In the early 1990s, BMW updated the airhead Boxer engine which became known as the oilhead. In 2002, the oilhead engine had two spark plugs per cylinder. In 2004 it added a built-in balance shaft, an increased capacity to 1170 cc and enhanced performance to 100 hp (75 kW) for the R1200GS, compared to 85 hp (63 kW) of the previous R1150GS. More powerful variants of the oilhead and hexhead engines are available in the R1100S and R1200S, producing 98 hp (73 kW) and 122 hp (91 kW), respectively.
In 2004, BMW introduced the new K1200S Sports Bike which marked a departure for BMW. It is both powerful (the engine is a 167 hp (125 kW) unit derived from the company's work with the Williams F1 team) and significantly lighter than previous K models. It was BMW's latest attempt to keep up with the pace of development of sports machines from the likes of Honda, Kawasaki, Yamaha, and Suzuki. Innovations include a unique electronically adjustable front and rear suspension, and a Hossack-type front fork BMW calls Duolever.
BMW was one of the earliest manufacturers to offer anti-lock brakes on production motorcycles starting in the late 1980s. The generation of anti-lock brakes available on the 2006 and later BMW motorcycles pave the way for the introduction of sophisticated electronic stability control, or anti-skid technology – a first for production motorcycles – later in the 2007 model year.
BMW has been an innovator in motorcycle suspension design, taking up telescopic front suspension long before most other manufacturers. Then they switched to Earles Fork, front suspension by swinging fork (1955 to 1969). Most modern BMWs are truly rear swingarm, single sided at the back (compare with the regular swinging fork usually, and wrongly, called swinging arm).
Some BMWs started using yet another trademark front suspension design, the Telelever, in the early 1990s. Like the Earles Fork, the Telelever significantly reduces dive under braking.
[edit] Automobiles
[edit] New Class
The New Class (German: Neue Klasse) was a line of compact sedans and coupes starting with the 1962 1500 and continuing through the last 2002s in 1977. Powered by BMW's celebrated four-cylinder M10 engine, the New Class models featured a fully independent suspension, MacPherson struts in front, and front disc brakes. Initially a family of four-door sedans and two-door coupes, the New Class line was broadened to two-door sports sedans with the addition of the 02 Series 1600 and 2002 in 1966.
Sharing little in common with the rest of the line beyond power train, the sporty siblings caught auto enthusiasts' attention and established BMW as an international brand. Precursors to the famed BMW 3 Series, the two-doors' success cemented the firm's future as an upper tier performance car maker. New Class four-doors with numbers ending in "0" were replaced by the larger BMW 5 Series in 1972. The upscale 2000C and 2000CS coupes were replaced by the six-cylinder BMW E9, introduced in 1969 with the 2800CS. The 1600 two-door was discontinued in 1975, the 2002 replaced by the 320i in 1975.
[edit] Current models
The 1 Series, launched in 2004, is BMW's smallest car, and available in coupe/convertible (E82/E88) and hatchback (E81/E87) forms. The 3 Series, a compact executive car manufactured since model year 1975, is currently in its fifth generation (E90); models include the sport sedan (E90), station wagon (E91), coupe (E92), and convertible (E93). Since its first generation, the 3-Series is considered to be the benchmark, and competitors are often judged on how close they come to this car. In some countries, it has even outsold significantly cheaper models, most notably Ford Mondeo in the UK, and accounts for a majority of BMW's worldwide sales. The 5 Series is a mid-size executive car, available in sedan (E60) and station wagon (E61) forms.
BMW's full-size flagship executive sedan is the 7 Series. Typically, BMW introduces many of their innovations first in the 7 Series, such as the somewhat controversial iDrive system. The 7 Series Hydrogen, featuring one of the world's first hydrogen fueled internal combustion engines, is fueled by liquid hydrogen and emits only clean water vapor. The latest generation (F01) debuted in 2009. Based on the 5 Series' platform, the 6 Series is BMW's grand touring luxury sport coupe/convertible (E63/E64). A 2-seater roadster and coupe which succeeded the Z3, the Z4 (E85) has been sold since 2002.
The X3 (E83), BMW's smallest crossover SUV (called SAV or "Sports Activity Vehicle" by BMW) debuted in 2003 and is based on the E46/16 3 Series platform. Marketed in Europe as an off-roader, it benefits from BMW's xDrive all-wheel drive system. The all-wheel drive X5 (E70) is a mid-size luxury SUV (SAV) sold by BMW since 2000. A 4-seat crossover SUV released by BMW in December 2007, the X6 is marketed as a "Sports Activity Coupe" (SAC) by the BMW.
[edit] BMW M models
Based on the 3 Series, the M3 defined an entirely new market for BMW: a race-ready production vehicle. Since its debut, the M3 is heralded in enthusiast circles, in large part due to its unique geometry and award winning engines. The newest V8-powered platform became available the Autumn of 2007 in Europe, and second quarter of 2008 for the U.S. in coupe (E92), and later the cabriolet (E93), and sedan (E90) variants. Based on the 5 Series, the M5 is the M division's V10-powered version of the E60 5 Series.[13] The M6 is the M division's version of the 6 Series, and shares its drivetrain with the M5. The Z4 M, or M Coupe/M Roadster, is the M division's version of the Z4. The X5M is the M division's version of the X5, and the X6M is the M division's version of the X6. Both the X5M and X6M share the same V8 twin scroll twin turbo.
Environmental record
The company is a charter member of the U.S. Environmental Protection Agency's (EPA) National Environmental Achievement Track, which recognizes companies for their environmental stewardship and performance. It is also a member of the South Carolina Environmental Excellence Program and is on the Dow Jones Sustainability Group Index, which rates environmentally friendly companies.[15] BMW has taken measures to reduce the impact the company has on the environment. It is trying to design less-polluting cars by making existing models more efficient, as well as developing environmentally friendly fuels for future vehicles. Possibilities include: electric power, hybrid power (combustion, engines and electric motors)hydrogen engines.[16]
BMW offers 49 models with EU5/6 emissions norm and nearly 20 models with CO2 output less than 140 g/km, which puts it on the lowest tax group and therefore could provide the future owner with eco-bonus offered from some European states.
At brand level, too, BMW does better than its main competitors in the premium segment by significantly more than half a litre of fuel consumption with an average level of 160 g CO2/km.[citation needed] The vehicles of the next best competitor[clarification needed] have a CO2 emissions level of 16 grams more than the models of the brand BMW, with the next competitor after this at a level which is as much as 28 g higher than the brand BMW - equal to a whole litre of diesel.[citation needed] Between 2006 and 2008, the brand BMW achieved a reduction in fuel consumption of 16%, more than doubling the reduction attained by the next best premium segment competitor. At the same, BMW vehicles are still well ahead of their competitors in terms of average engine output.[citation needed]
However, there have been some criticisms directed at BMW, and in particular, accusations of greenwash in reference to their BMW Hydrogen 7. Some critics claim that the emissions produced during hydrogen fuel production outweigh the reduction of tailpipe emissions, and that the Hydrogen 7 is a distraction from more immediate, practical solutions for car pollution.[17]
[edit] Bicycles
BMW has created a range of high-end bicycles sold online and through dealerships. They range from the Kid's Bike to the EUR 4,499 Enduro Bike.[18] In the United States, only the Cruise Bike and Kid's Bike models are sold.[19]
[edit] BMW slang
The English slang terms Beemer, Beamer and Bimmer are variously used for BMWs of all kinds, cars, and motorcycles.[20][21]
Specialists have been at pains to prescribe that a distinction must be made between using Beemer exclusively to describe BMW motorcycles, and using Bimmer only to refer to BMW cars,[22][23][24] in the manner of a "true aficionado"[25] and avoid appearing to be "uninitiated."[26][27]
The Canadian Globe and Mail prefers Bimmer and calls Beemer a "yuppie abomination,"[28] while the Tacoma News Tribune says it is a distinction is made by "auto snobs."[29] Using the wrong slang risks offending BMW enthusiasts.[30][31][32] An editor of Business Week is satisfied that the question is resolved in favor of Bimmer by noting that a Google search yields 10 times as many hits compared to "Beemer."[33]
Comparably, the motorcycle marque BSA is sometimes pronounced Beezer.[34][35]
The initials BMW are pronounced [beː ɛm ˈveː] in German.[36] The model series are referred to as "Einser" ("One-er" for 1 series), "Dreier" ("Three-er" for 3 series), "Fünfer" ("Five-er" for the 5 series), "Sechser" ("Six-er" for the 6 series), "Siebener" ("Seven-er" for the 7 series)
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